Whether your customers don't understand that you offer pizza delivery or they just aren't as interested in this option and you find yourself with lulls in business as the evenings wear on, it's important that you are able to get as much out of your pizza delivery as you are in other types of service. Pizza takeout and dine-in may be more popular, but it doesn't have to remain this way.
Here are ways to encourage your pizza delivery service to thrive in your pizza shop. This way, you can reach a wider audience and serve customers in all ways.
Widen your delivery radius
If you currently only serve your immediate community or people who can easily just drive to your establishment to eat or pick up their pizza, then it's wise to consider widening your demographic to pizza delivery outside your area. This way, customers who would have gone out for pizza but didn't want the drive can have their food brought to them.
Keep your delivery radius short enough that pizza won't go cold in transit and your drivers won't be overwhelmed, so consider increasing the delivery radius you already have by just a few miles or so to see if this helps increase pizza delivery service in your area.
Eliminate the delivery charge
You may attract more customers to your pizza delivery service if you eliminate the delivery charge and opt instead for a minimum order. Customers may perceive a delivery charge as an inconvenience but may look at a minimum order as simply a guideline to getting their food order completed. You can also only charge delivery charges on peak order days, such as weekends, to help keep your profit margins appropriate.
Do a pizza delivery promo
Consider doing a temporary promotion of your pizza delivery service, encouraging customers to have their food delivered by offering a free appetizer with their delivery or by tossing in a two-liter soda with every delivery. This promo can last for as long as it takes you to boost up your pizza delivery services and can be interjected into your normal promotional marketing tactics as you see fit.
If your pizza delivery service is newer, study the delivery trends and tactics of similar restaurants in your area to help you determine what will work best for your establishment. If you have done pizza delivery before, use your past profit success with deliveries to help determine what your busiest days and times are to help you come up with a new marketing idea.
For more tips on pizza delivery, reach out to a local restaurant that offers delivery services.